Demand Generation
Eaton: “Claw-O-Matic” Campaign
Eaton, a challenger brand in a market dominated by APC, needed to increase awareness among IT professionals, grow brand preference and generate leads.
Retention
Purolator: Decliner Campaign
In view of rapidly declining shipment volumes among the top tier accounts, Purolator needed to strengthen relationships with its customers and show them the value in consolidating their shipments with Purolator.
Upsell
Mondelēz Foodservice: Healthcare Snacks Campaign
Mondelēz Foodservice wanted to increase its Snacks category penetration among the Healthcare segment. The Category Marketing team developed a tool kit to help Healthcare facilities increase non-patient snack sales. The tool kit contained free POS aids and an interactive online tool that suggested the optimal snack mix by day part and cafeteria visitor demographic. With a limited sales force, Mondelēz needed help identifying the highest value prospects.
Sales Enablement
Kraft Foodservice: Analytics Database Build
Kraft Foodservice needed a central data repository in order to have a 360° view of their customers and prospects. The objective of the repository was to increase effectiveness and efficiency of Sales and Marketing campaigns.
Olie Navrotska 